Small Business Is Our Business

We're 100% focused on small business.

At Cromwell, we are committed to the major issue facing small businesses: financing. With the usage of cutting edge technologies, we are able to say "yes" more often and faster than traditional lenders. And that lets owners spend their time where it should be--on growing their business, not seeking financing.

There are generally three different repayment methods:

  • Split withholding: When the credit card processing company automatically splits the credit card sales between the business and the finance company per the agreed portion (generally 10% to 22%). This is generally the most common and preferred method of collecting funds for both the clients and finance companies since it is seamless.
  • Lock box or trust bank account withholding: All of the business's credit card sales are deposited into bank account controlled by the finance company and then the agreed upon portion is forwarded onto the business via ACH, EFT or wire. This is the least preferred method since it results in a one-day delay in the business receiving the proceeds of their credit card sales.
  • ACH withholding: When structured as a sale, the finance company receives the credit card processing information and deducts its portion directly from the business's checking account via ACH. When structured as a loan, the finance company debits a fixed amount daily regardless of business sales.

As of 2013, the industry was estimated to be funding at least $3 billion a year to small businesses.